About Trackori Trades
Software built for the way trades actually work.
Trackori Trades exists to fix one problem: trades businesses lose too many opportunities because customer information, follow-ups and job history sit scattered across phones, notebooks, WhatsApp threads and one person's memory. We built the customer relationship layer the trade actually needs.
Our mission
Never lose another job to a missed follow-up.
Trades businesses run on repeat customers, referrals and word-of-mouth. Every quote you don't chase is a job that walks. Every customer you forget is a repeat visit that never happens. Every callback you promise and don't make is a reputation loss that compounds. Our mission is to give every trades business in the UK the customer memory of an entire office team — running quietly in the background of a mobile-first, voice-native, network-aware system built for the site, the van and the office.
Why Trackori Trades exists
The problem we're solving.
Quotes die of silence
The average domestic quote in the trades takes 3–8 months to convert. Most never do — not because the customer said no, but because nobody chased. Trackori surfaces every open quote until it's won or archived.
Repeat work walks
Annual services, five-yearly EICRs, seasonal rounds, warranty callbacks — the moments of highest customer intent — get missed because they live in one person's head. Trackori surfaces them at the right moment, every time.
Team memory scatters
Every engineer builds their own relationships. When one leaves, or a job needs a different pair of hands, the customer story starts over. Trackori Network is one shared customer history for everyone — private-by-default, opt-in per customer.
Our approach
Built like a tool. Not like enterprise software.
Mobile-first, gloves-friendly
Every screen is designed for a thumb, not a mouse. Big targets, sharp corners, high contrast — usable in a van, on a scaffold, or between callouts.
Voice before typing
Talk while you work. Trackori transcribes, extracts context and files the note automatically. The typing is optional.
Calm by default
One daily list. One decision at a time. No dashboards, no charts, no confetti. Just the customer to call next and why.
Private-by-default team memory
The Trackori Network shares a customer only when you tell it to. No auto-broadcast, no surprise data leaks between engineers.
AI that helps, not hallucinates
GPT-4o extracts structured customer context from your notes. Ranks who to chase today. Never generates fake customers or fake outcomes.
Built alongside your existing tools
Trackori Trades doesn't replace Jobber, Tradify, Xero or QuickBooks. It's the customer relationship layer that sits above them.
Founder
Luke Craven, founder.
Trackori Trades is led by Luke Craven, a founder who spent years watching trades businesses lose predictable revenue to invisible friction: quotes that never got chased, customers whose annual services quietly moved to a competitor, callbacks promised and forgotten.
After sitting with dozens of trades business owners — electricians, plumbers, builders, roofers, HVAC engineers — the pattern was always the same. The best in the trade didn't win because they were cheapest, or fastest, or most technically brilliant. They won because they remembered. They rang back when they said they would. They rebooked the annual service before the customer even thought to. They followed up the quote three months later, when the customer was finally ready.
Trackori Trades is the software version of that memory — running in the background, mobile-first, voice-native, network-aware. Built specifically for the way trades actually work, not adapted from an enterprise sales tool.
A full founder biography and personal story will be added shortly.
Awards & Recognition
Recognised across UK trades software.
Business Awards UK2026 Winner — Trades Software
UK Small Business Awards2026 FinalistOur commitment
The product keeps getting better.
We ship every week. Every feature we build comes from feedback from real trades businesses using Trackori Trades day-to-day. The 2026 roadmap includes native accounting integrations, deeper Job Photos features, calmer notifications, and expanded Trackori Network permissions.
Trackori Trades is not chasing enterprise contracts. We're building software for the tradespeople we can genuinely help — sole traders through to firms of 20 engineers. If you're bigger than that, we'll gladly point you at software that fits better. If you're not, we'd love to earn your business.
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